I just saw this article on cnnmoney.com confirming that Focus on the Family purchased major advertising space during this year’s Super Bowl. While Focus will not confirm the cost of the ad spot, Super Bowl advertising budgets are legendary. The article notes that ads are typically $3 million. Focus does disclose that unnamed donors contributed the funding specifically for this purpose.

I will admit that I have a history of speaking out against Focus on the Family, specifically thier PAC (needless to say I am NOT a fan). That said, I can’t imagine that pro-Focus individuals (who I totally respect by the way) can think that this is the best use of ministry resources.

In a year when donor contributions are devastatingly low due to the economy and when social issues are in desperate need of funding, and when we are in the midst of the crisis in Haiti, is this the best use of ministry money? Or has Focus on the Family lost their focus?

Am I missing something? Let me know what you think…

P.S. Anne Jackson wrote a fantastic piece on her blog a few weeks ago titled “Breaking News: New Survey Says Christians Give Poor People the Shaft” about a Bliss Institute study on issues that progressives and Christians find important. Eye opening and, for me, infuriating. You should check it out.